Privacy Policy — Tribal Hearts
Operator: Gariba IT Services Pvt Ltd ("we", "us", "our"). Product: Tribal Hearts mobile application ("the App") and the related website at https://merming.garibaitservices.com. Effective date: 26 August 2026. Last updated: 4 November 2026.
This document is a plain-language privacy notice. It covers the Android app and the iPhone app. It is also the formal privacy policy required by Google Play, the Apple App Store, India's Digital Personal Data Protection Act 2023 ("DPDP Act"), and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011. If anything in this document is unclear, write to admin@garibaitservices.com and we will reply within 7 working days.
1. Who we are
Tribal Hearts is a matrimonial mobile app made for members of India's
Scheduled Tribe communities. We are a small team based in India and we
operate as Gariba IT Services Pvt Ltd (the "Data Fiduciary" under the DPDP
Act). The app is published on Google Play (Android) and on the Apple App
Store (iPhone) under the identifier
com.garibaitservices.tribalheart.
2. What information we collect
| Category | What | Why we collect it | Source |
|---|---|---|---|
| Account identity | Mobile number, name, date of birth, gender, profile_for (self / parent / sibling) | Account creation, age-gate, basic matchmaking | You |
| Email (optional) | Email address | Account recovery | You |
| Sign-in with Apple or Google (optional) | The identifier Apple or Google gives us for your account, and the email address they share (Apple may give a private relay address instead of your own) | Signing you in, and ending that link when you remove it or delete your account | Apple or Google, at your request |
| Cultural identity | Tribe, sub-tribe, language, state, district | Core matchmaking signal | You |
| Education / work / income | Education level, occupation, employer name (optional), income range (optional) | Profile + match filters | You |
| Family and lifestyle | Family values, parents' occupations, and lifestyle choices such as diet, drinking and smoking (all optional) | Profile + match filters | You |
| Photos & media | Profile photos, voice notes, in-chat media | Profile + chat features | You |
| Verification documents | A government-ID image, a caste / tribe certificate, and, only if you choose the higher verification levels, an income proof and an address proof | Manual verification by our team | You |
| Certificate record | What your caste / tribe certificate says (the name, the tribe, its number, the office that issued it and the date), the tribe on your profile, and which of our reviewers checked it | A record of your verification, so we can answer questions about it later | Our reviewer, from your certificate |
| Partner preferences | Tribe(s), age range, height range, education preferences | Match filters | You |
| Location | District / state (declared) + one-time location share inside a chat thread (only when you tap "Share location") | Declared location used as a match filter; chat location is a single map message | You |
| Communication | Chat messages, voice notes, call signaling metadata | Conversation features | You |
| Device + diagnostics | Push notification token, device model + OS, crash reports, IP address | Notification delivery, debugging, abuse prevention | Device |
| Advertising data (Android only) | Your device's advertising ID, IP address, basic device and app information, and how you interact with an ad (shown, tapped) | Showing and measuring ads (personalised by default; you can turn this off), confirming a rewarded video was watched, and preventing ad fraud | Device |
| Ad choice and rewarded-video records | Your personalised-ads setting when you change it, and when; for each rewarded video, a session code, our ad partner's transaction ID for it, and timestamps | Honouring your ad choice and preventing double rewards | You and our ad partner |
| Account activity | Login events, sessions, blocks, reports, and what you agreed to and when (the terms version and the time) | Security and safety, and a record of your agreement | Device |
| Interaction data | Profiles you view, like, save or pass; interests sent and received; matches; status views; daily-streak counts; boost, contact and referral records | Showing you suitable profiles, running the features you use, rewards, and preventing abuse | You and the app |
| Support requests | Support tickets, feedback and reports you send us, and our replies | Answering you and keeping members safe | You |
| Payment metadata (Android only) | Order IDs, plan codes, premium status, payment timestamps | Subscription management | Google Play |
We do NOT collect: card or UPI numbers (Google Play handles checkout on Android — we never see them; purchases are currently available only in the Android app, and the iPhone app collects no payment information), continuous background location, contact lists, SMS contents, browsing history outside the app, or your phone-call logs.
3. Sensitive personal data
Under the DPDP Act and the IT Rules 2011, the following items count as sensitive personal data when stored by us:
- Images of your government ID, caste / tribe certificate, income proof and address proof.
- Photographs and voice / video recordings.
- Caste / tribe / community membership.
We treat these with extra care:
- Verification documents are visible only to our trained reviewers during the manual verification process. They are never shown to other users, never used in matchmaking, and never sold to third parties.
- Documents are stored in private, encrypted cloud storage and open only through links that expire within a minute. Reviewers lose access to them 24 hours after the decision on your case, and they are deleted from storage within 48 hours of that decision. If you delete your account first, they are deleted with it.
- When a reviewer checks your caste / tribe certificate, they write down what it says: the name, the tribe, its number, the issuing office and the date, and the record shows which reviewer checked it. This short record is not the certificate image, which is still deleted as above. It is kept while your account exists and for 3 years after you delete it, so we can answer questions about a verification, and then deleted.
- Tribal identity (tribe / sub-tribe / language) is shown in your public profile only because that is the entire purpose of the product. You can choose to mark your tribe as "Prefer not to say" — your account still works, but match quality will be lower.
4. How we use your information
- Match-making: filter, rank, and surface profiles that match each user's stated partner preferences.
- Verification: our team checks your government ID and caste / tribe certificate by hand (and, at the higher levels, your income and address proof) before you can open full profiles or chat. There is no selfie or liveness check.
- Communication: deliver and store chat messages, voice notes, and call signaling between matched users.
- Safety and moderation: process block + report actions; investigate abuse and respond to law-enforcement requests (only with valid legal process). Automated checks screen chat messages, status text, profile text and voice-note transcripts for scams, abuse and shared contact details; anything flagged may be hidden and is reviewed by our team. This is done by an outside AI service (named in Section 5). You agree to these checks on the one-time agreement screen the first time you use the app.
- In-app guide and writing help: when you chat with the in-app guide, or ask for help writing your profile, a first message, an interest message or a reply, what you type is sent to an outside AI service to produce the answer. For a suggested reply, the last few messages of that chat are sent, and only when you ask for a suggestion. The writing helpers ask for your agreement before their first use, and you can say "Not now".
- Push notifications: deliver alerts for new messages, calls, matches, verification status updates. On iPhone these are delivered through Apple's push notification service.
- Diagnostics: receive crash reports from the app (through Google) so we can fix bugs quickly. Crash reports contain device metadata and a stack trace, not your chat content.
- Service operations: on Android, Google Play processes the payment when you buy Premium and we receive the purchase record so we can switch your plan on. Purchases are currently available only in the Android app; the iPhone app is free.
- Ads (Android): if you use the free plan on Android, you may see small, clearly marked "Ad" banners and ad cards, for example on the Home screen, your matches, interests, likes, notifications and Settings, and optional rewarded videos (below). Premium members on Android may see the small banners only: no ad cards, no videos and never full-screen ads. iPhone users see no ads. Ads are personalised by default: Google, our ad partner, uses your device's advertising ID and how you use the app and ads to choose ads for you. You can turn this off at any time in Settings → Privacy → Personalised ads or in your phone's Google ad settings, and ads are then general. Either way, ads are never chosen from your profile, tribe, community, chats or verification, and no ads are shown in chats, other members' profiles, verification, status, sign-in or payment screens. Ads are also switched off if you turn on the app's data saver option.
- Rewarded videos (optional, free members on Android): when you have used all your contacts, you may choose to watch a short video to get 1 more contact, at most 5 a month. Each such contact is valid for 30 days. We add the contact only after our ad partner confirms the video was watched; that confirmation carries a random code for the video, not your name or profile.
We do not use your profile data for advertising or profiling for marketing, and we do not sell personal data. Android members may see ads served by our ad partner (Section 5), personalised by default; you can turn that off at any time. No profile, tribe, caste, chat or verification information is ever shared for ads. Premium members on Android see only small banners, and iPhone users see no ads.
Your ad choices. The advertising ID is a number on your Android phone that you control. To reset it or delete it, open your phone's Settings → Google → Ads (on some phones Settings → Privacy → Ads) and choose "Reset advertising ID" or "Delete advertising ID". You can also turn personalised ads off, or back on, at any time in the app's Settings → Privacy → Personalised ads; with it off, ads are general.
5. Whom we share your information with
| Category | Why |
|---|---|
| Other Tribal Hearts users | The parts you put in your public profile. You control what is visible via Privacy Settings. |
| Amazon Web Services | Storage for photos, voice notes, videos and documents |
| Backblaze | Older photos and documents uploaded before we moved our storage to India |
| MSG91 | Sending sign-in codes by SMS |
| Resend | Sending sign-in codes and account emails by email |
| Push notifications, crash reports, and Google Sign-In if you choose it | |
| Google (advertising partner, USA) | Android only: to show and measure ads and to prevent ad fraud, Google receives your device's advertising ID, IP address, basic device and app information and how you interact with an ad. Ads are personalised by default: Google also uses your advertising ID and your app and ad interactions to choose the ads you see. If you turn personalised ads off in the app, ads are general. For an optional rewarded video (free members), Google tells us that the video was watched, with a random code for that video. We send nothing about your profile, tribe, caste, chats or verification. iPhone users are not affected, and Premium members on Android see only small banners. |
| Apple | Delivering notifications to iPhones, Sign in with Apple on iPhone if you choose it, and ending that link when you remove it or delete your account |
| Groq | Automated safety checks on messages, status and profile text and voice-note transcripts; replies from the in-app guide and writing help (for a suggested reply, the recent messages of that chat, only when you ask for one) |
| LiveKit | Connecting voice and video calls |
| Google Play | Premium purchases and subscriptions on Android, and stopping a subscription's renewal when you delete your account |
| Indian government authorities | Only with valid legal process |
| Our manual reviewers | Verification documents during the active review only |
We are not in the business of selling personal data. If we ever expand this list, we will update this page and notify in-app.
6. Where your data is stored
- Account, profile and chat data: our servers in India.
- Photos, voice notes, videos and documents: Amazon Web Services, in India. Some older files from before we moved our storage to India are still held by Backblaze in the United States until we delete them.
- Email delivery: Resend.
- Sub-processor data flows: enumerated in Section 5.
Some companies listed in Section 5 work outside India: Google and Apple (push notifications, crash reports, sign-in and, for Android members, ads), Resend (email), Groq (automated safety checks, the in-app guide and the writing helpers), LiveKit (calls) and Backblaze (older files, until deleted). By using Tribal Hearts you consent to the limited cross-border transfer these services need in order to work.
7. How long we keep your data
| Data | Retention |
|---|---|
| Active account profile + chats | While the account is active |
| Paused (deactivated) account | Hidden from everyone until you sign in again, with no time limit. Nothing is deleted while an account is paused. |
| Deletion request | Your profile is hidden at once and you are signed out. Signing in within 30 days cancels the request; after 30 days your account is deleted as described in the Data Deletion Policy. |
| Messages you sent, after you delete your account | The words stay in the other person's chat under the name "Deleted member"; photos and voice notes you sent are deleted. |
| Payment records | 8 years, as Indian tax and company law require. Once your account is deleted they are no longer linked to your name, email or mobile number. |
| Safety reports | Kept as a safety record, without the name, email or number of a deleted account. A picture kept as evidence is held for one year, then deleted. |
| Verification documents | Deleted within 48 hours of the decision on your case, or with your account if you delete it first. |
| Certificate record | Kept while your account exists, and for 3 years after you delete it, so we can answer questions about a verification. Then deleted. |
| Crash logs | 90 days. |
| Advertising data | Held by our ad partner under its own retention rules; we do not store it. Reset or delete your advertising ID on your phone at any time (Section 4). |
| Ad choice and rewarded-video records | Kept while your account exists and deleted with it. |
| Security log (sign-ins and account changes) | Kept as a record of what happened to an account. When an account is deleted, names, email addresses and numbers are removed from it. |
| Backups | 30 days rolling, then deleted. |
8. Your rights
You can do all of the following from inside the app at Settings → Security and devices:
- Access: see the data we hold about you via your profile screen.
- Correct: edit any profile field at any time.
- Pause: hide your account from everyone until you sign in again.
- Delete: ask for permanent deletion. Your profile is hidden at once, and the account is deleted 30 days later unless you sign in again before then (see the Data Deletion Policy).
- Portability: write to admin@garibaitservices.com and we will send you a machine-readable export of your data within 30 days.
- Withdraw consent: stop using the app at any time. Specific consents (e.g. location share in chat, notifications, camera) can be revoked from your phone's settings. To withdraw your agreement to the automated safety checks, delete your account or write to us. The optional writing helpers are used only when you ask for them.
- Ads: on Android, turn personalised ads on or off in the app's Settings → Privacy → Personalised ads, or reset or delete your advertising ID in your phone's Settings → Google → Ads.
You also have the right to lodge a complaint with the Data Protection Board of India once it is constituted under the DPDP Act.
9. Children
Tribal Hearts is not intended for users under 18. The app rejects account creation if the entered date of birth puts the user under 18. If you believe a minor has created an account, please email admin@garibaitservices.com with the profile ID and we will investigate and remove it within 24 hours.
10. Security
- All API and WebSocket traffic uses HTTPS / WSS.
- Passwords and OTP secrets are never logged.
- Refresh tokens are bound to a server-side session and rotated on use.
- Government-ID documents sit behind 60-second signed URLs and are visible only to authenticated reviewers.
- Photographs use 5-minute signed URLs.
- We run a defence-in-depth program: rate-limited APIs, daily SMS caps, CORS lockdown, structured logs, automated crash alerts.
No system is perfectly secure. If you suspect your account is compromised, change your sign-in mobile number (via support) and use log out of all other devices under Settings → Security and devices.
11. Grievance Officer (mandatory under IT Rules 2021)
In compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021:
- Name: Vansh Bahadhur Dhurve
- Email: vansh.d@garibaitservices.com (role mailbox: admin@garibaitservices.com)
- Phone: +91 91711 79201 (Mon–Sat, 10:00–18:00 IST)
- Postal address: Gariba IT Services Private Limited, C/O Shiv Kumar Dhurve, Pindrai Kalan, Barghat, Seoni, Madhya Pradesh, 480667, India
- Acknowledgement window: 24 hours.
- Resolution window: 15 days.
You can reach the Grievance Officer for any complaint about content, account treatment, or this Policy.
12. Changes to this policy
We will update this page when we change how data is handled. Material changes will trigger an in-app notice the next time you open the app. The "Last updated" date at the top of this page is the authoritative version.
13. Contact
- General support: admin@garibaitservices.com
- Privacy questions: admin@garibaitservices.com
- Grievance Officer: admin@garibaitservices.com
You can also write to us inside the app under Settings → Help & Support. We aim to reply within 3 working days.
14. विज्ञापन (केवल Android)
हम आपकी प्रोफ़ाइल की जानकारी का उपयोग विज्ञापन या मार्केटिंग प्रोफ़ाइलिंग के लिए नहीं करते और व्यक्तिगत डेटा नहीं बेचते। Android के सदस्यों को हमारे विज्ञापन साझेदार के विज्ञापन दिख सकते हैं, जो पहले से वैयक्तिकृत होते हैं; आप वैयक्तिकृत विज्ञापन कभी भी बंद कर सकते हैं।
- Android पर मुफ़्त योजना इस्तेमाल करने वाले सदस्यों को होम स्क्रीन, मैच, रुचियों, लाइक, सूचनाओं और सेटिंग में छोटे, "विज्ञापन" लिखे बैनर और विज्ञापन कार्ड दिख सकते हैं। विज्ञापन पहले से वैयक्तिकृत होते हैं: Google, हमारा विज्ञापन साझेदार, आपके फ़ोन की विज्ञापन आईडी और ऐप व विज्ञापनों के आपके उपयोग से आपके लिए विज्ञापन चुनता है। आप सेटिंग्स → प्राइवेसी → आपके हिसाब के विज्ञापन में या फ़ोन की Google विज्ञापन सेटिंग में इसे कभी भी बंद कर सकते हैं; तब विज्ञापन सामान्य रहते हैं। किसी भी हाल में विज्ञापन आपकी प्रोफ़ाइल, जनजाति, समुदाय, चैट या सत्यापन के आधार पर नहीं चुने जाते।
- इनाम वाले वीडियो (वैकल्पिक, Android के मुफ़्त सदस्य): सभी संपर्क इस्तेमाल हो जाने पर आप चाहें तो एक छोटा वीडियो देखकर 1 और संपर्क पा सकते हैं, महीने में ज़्यादा से ज़्यादा 5। ऐसा हर संपर्क 30 दिन तक मान्य रहता है। संपर्क तभी जुड़ता है जब हमारा विज्ञापन साझेदार पुष्टि करता है कि वीडियो देखा गया; उस पुष्टि में वीडियो का एक रैंडम कोड होता है, आपका नाम या प्रोफ़ाइल नहीं।
- विज्ञापन चुनाव और इनाम वाले वीडियो के रिकॉर्ड: हम आपके हिसाब के विज्ञापनों की आपकी सेटिंग जब आप उसे बदलते हैं, और बदलने का समय, और हर इनाम वाले वीडियो का सेशन कोड, हमारे विज्ञापन साझेदार की ट्रांज़ैक्शन आईडी और समय रखते हैं, ताकि आपका चुनाव माना जाए और इनाम दो बार न मिले। ये रिकॉर्ड आपका खाता रहने तक रखे जाते हैं और खाते के साथ हटा दिए जाते हैं।
- Android पर प्रीमियम सदस्यों को केवल छोटे बैनर दिख सकते हैं: कोई विज्ञापन कार्ड नहीं, कोई वीडियो नहीं और कभी पूरी स्क्रीन वाला विज्ञापन नहीं। iPhone उपयोगकर्ताओं को कोई विज्ञापन नहीं दिखता। चैट, दूसरे सदस्यों की प्रोफ़ाइल, सत्यापन, स्टेटस, साइन-इन या भुगतान की स्क्रीन पर कभी विज्ञापन नहीं आता। ऐप में डेटा सेवर चालू करने पर भी विज्ञापन बंद हो जाते हैं।
- हमारा विज्ञापन साझेदार Google (अमेरिका) विज्ञापन दिखाने और मापने तथा विज्ञापन धोखाधड़ी रोकने के लिए आपके फ़ोन की विज्ञापन आईडी, IP पता, फ़ोन और ऐप की बुनियादी जानकारी और विज्ञापन पर आपकी गतिविधि (दिखा, टैप हुआ) प्राप्त करता है। विज्ञापन पहले से वैयक्तिकृत हैं, इसलिए Google आपकी विज्ञापन आईडी और ऐप व विज्ञापनों पर आपकी गतिविधि का उपयोग आपके लिए विज्ञापन चुनने में भी करता है; आप वैयक्तिकृत विज्ञापन बंद कर दें तो विज्ञापन सामान्य रहते हैं। आपकी प्रोफ़ाइल, जनजाति, जाति, चैट या सत्यापन की कोई जानकारी साझा नहीं की जाती।
- विज्ञापन आईडी रीसेट करें या हटाएँ: अपने फ़ोन में सेटिंग → Google → विज्ञापन (कुछ फ़ोन में सेटिंग → गोपनीयता → विज्ञापन) खोलें और "विज्ञापन आईडी रीसेट करें" या "विज्ञापन आईडी हटाएँ" चुनें।
इस नीति का अंग्रेज़ी संस्करण ही मान्य संस्करण है।
